Whether you have a big, volunteer-heavy fundraising event coming up, or just want to handle your regular supporter outreach duties more efficiently, you can save money and time by using easy-to use, free online tools.

1. Email is a friendly, most-often acceptable method of staying in touch with volunteers and supporters. Sure, some folks do not want unwanted emails clogging their inboxes—that’s why you always want to include an opt-out option in every email. You might be surprised how often a well-written, informative email from your organization will be opened by most of your email list. More important, emails are easy to forward and share—so you get more bang for your effort!

Make sure you capture emails from interested donors, supporters, and volunteers at every opportunity to build a solid email list.

2. Re-think expensive printing projects. Do you need to pay for the design, printing, and mailing of event announcements? If you wish to impress recipients with a nicely-done invitation to a big event, then consider skipping additional mailings. Will an email blast do for a save-the-date request and RSVP reminders?

3. Avoid another expensive mailing project next time you want to solicit donations for a special project or year-end campaign by allowing donors to give through your website. Replace the typical mailed letter and response envelope with a nicely-designed email containing a link to an online “Donate Now” button. There are dozens of online donation services available to nonprofits and charities. Just do a Google search and get started!

4. Promote it yourself! Garner support for your cause across town, throughout your region, and even around the world through online media and social networking sites. Facebook, Twitter, LinkedIn, and GroupMembersOnly are fantastic ways to create a buzz while creating community and informing potential supporters, donors, volunteers and clients who may not know about your organization. All are user-friendly, easy to set up and maintain, and not as time consuming as you may have heard. The effort you put towards social network promotion may surprise you!

Using free online tools to promote your event or fundraise for your nonprofit organization can save you time and tons of money!

As promised, we continue to offer some best practices tips for volunteer managers. Increase efficiency and stay organized with tips from both the for-profit business sector and other nonprofit organizations.

1. Develop a Volunteer Acquisition Plan: Plans help you keep on goal; your volunteer recruitment efforts will be much more effective if you plan carefully. First, determine how many volunteers you need for each project, ongoing tasks, and events you have in a typical period—one month, six months, one year. Then decide the level of experience you need from your volunteers. Do you need special training, like food service, catering, accounting, truck driving, or traffic control? Or is the project something that is suitable for a family with small children?

Next, make a list of former volunteers, current supporters, and even your friends and business contacts who possess the desired training or expertise. Contact them and ask for their help. Be sure to clearly define your needs, expectations, and their time commitment.

2. Protect your Organization from Legal Harm: As a volunteer manager, you must be as aware of employment laws as any human resource manager. If you lack training in this area, research training opportunities or enlist the help of an HR Law professional for guidance. Some of the applicable federal land state laws are the Americans with Disabilities Act, the Fair Credit Reporting Act (which covers volunteer background screening and credit checks), and anti-discrimination legislation like Equal Employment Opportunity.

Keep staff, served populations and other volunteers safe and your organization out of legal trouble by carefully screening all volunteers. Review insurance policies annually to be sure volunteers are covered when working for your organization. Don’t wait until after a volunteer suffers an injury to find out you are under-insured.

3. Keep Excellent Records: Many organizations are required to track volunteer time. If you are not required, it is still a good idea to do so. Whether you obtain specialized computer software to help, or use simple spreadsheets, it’s vital to keep track of volunteer contact information, interests and abilities, projects assigned and completed, and notes regarding successes and challenges. These notes  will come in handy when conducting evaluations or when your organization is required to report to state or federal officials. If you are challenged for time to track volunteer activity, assign the task to a volunteer.

4. Be Flexible: The ability to switch hats, courses of action, and gears is a valuable one for volunteer managers. If a volunteer is having trouble with a project, losing interest in the organization, or not working out as well as you’d hoped, be ready to communicate, evaluate, and act accordingly. If your volunteer recruitment plan isn’t working as well as you need it to, double your efforts, ask a mentor for help, or simply change your approach. Try spreading the word with social media or free online ads like Craigslist.

Borrowing good management practices from others is an easy way to implement procedures that really work—and can save you valuable time!

Sometimes it’s easier to follow established procedures, rather than starting your own. This is especially true if you’re a newer nonprofit volunteer manager. If you’ve inherited your role, or if the volunteer manager job begins with you, increase efficiency and stay organized by adopting procedures that are already proven effective.

Some of these tips come from the for-profit business sector, while others are unique to nonprofit organizations. Gather them into your own handbook and your organization will be better for it.

1. Establish Clear Communication with your Volunteers: Good communication begins the day your volunteers inquire about offering their services. Know whether or not you are currently accepting volunteer applicants. If so, let people know exactly what positions you have open, whether they are short- or long-term, and how many hours per week they require. Ask your volunteer applicant appropriate questions to guage both their areas of interest and their skill sets.

Make sure your applications are clearly written, detailing what is expected of all volunteers, as well as how the volunteer’s personal information will be used. If your charity requires volunteers to undergo background screening, state it on your application; you’ll need the person’s permission to start the process.

2. Provide proper training, if required. In a perfect volunteer situation, the skills you need are perfectly suited to a particular voluntneer, who jumps in with both feet. In the real world, you’ll at least need to orient each volunteer to your organization’s way of operating, your mission and goals, and the details of their position. Proper training will lead to a much more successful relationship with your volunteers. They’ll be happier, and more enthusiastic to return to help you again.

3. Feedback and Evaluations: Whether a new or long-serving volunteer, take a cue from employers and provide regular, formal feedback. Semi-annual or annual evaluations can be a great way to set aside time for one-on-one discussions. Since it’s a volunteer position, you as manager might provide feedback more like a coach, rather than an employer. Ask your volunteers to evaluate the organization—and you.

4. Manage Projects According to Volunteer Abilities: It only makes sense to avoid placing new volunteers in leadership positions—at least until you’ve been able to observe them performing assigned tasks. If you have a natural leader or experienced business owner or manager among your new volunteer recruits, they may be more ready to assume responsibility. Ask your longer-term volunteers if they’re ready to take on a leadership role in training or leading other groups of volunteers. They could make your job much easier!

Look for Volunteer Management Best Practices: Part II right here next week.

As non profits climb out of the deep hole created by the recession, volunteer managers and fundraisers are more than a little weary. But some have used the recession to get creative when asking donors for help.

In Virginia, an art museum asked its top donors to give even more so it could eliminate its entry fee and open the museum to everyone, regardless of ability to pay. Believing that the economic situation was exactly the time when folks needed access to art, four donors gave $150,000—and the fee was eliminated.

But free admission created another issue: how to appease the members whose annual fees give them the important perk of unlimited entry? The museum approached the problem with a creative solution: they changed their marketing message to help members understand all the other benefits they receive, such as invitations to special exhibits and events, and to point out that it is their membership fees that are helping others enjoy the museum.  The museum also instituted an entry fee for four special exhibitions per year, which members could still attend for free.

How is it working? The first week of September, when free admission began, saw three times the usual attendance and double the voluntary donations at the museum’s door.

Other non profit organizations are polishing up their donor and volunteer relationships. The head of a youth services foundation in Washington decided that the economic slump was not the time to do just an annual report or stage the same tired annual fundraising event. Personal cards and more frequent updates kept the charity’s name top of mind throughout the year. And when it was time for the annual fundraising event, she took a bold step by ramping it up into an elegant affair—a big change from the simple thank-you dinner of years past.

Instead of charging nothing to attend and hoping for donations at the event, the organization hired an exclusive caterer and held the function in the nicest ballroom in town. They charged $75 per ticket, and quickly sold out. Additional fundraisers at the event brought in even more cash. And, she had more volunteers than ever before, because the event was more fun than ever before!

The lesson as we come through the end (hopefully) of the recession is to be bold, come up with new ideas, and go big! Put your non profit ahead by giving people something to talk about.

It’s November, which means you have just a couple of months to wrap up your 2009 non profit marketing plan (if you even had one!). If you’ve been sending and/or emailing a newsletter out regularly—great! If not, a year-end wrap up is a great way to get in the habit. Newsletters don’t have to be long to be effective. In fact, most folks prefer shorter bits of easy-to-read news. Four short paragraphs are sufficient. Choose from these ideas:

Accomplishments, or Goals Set and Achieved: Here’s where you list all the good things your non profit organization did in 2009. Pull data from board reports and meeting minutes. If you submit a monthly or quarterly report to your Board of Directors, then you probably have all the information you need to compile your list of accomplishments.

Thanks to our Volunteers: Include the number of hours your volunteers donated to your organization, the number of events they helped organize, or actual jobs they performed. Statistics are compelling and impacting, so use numbers like “3,782 meals served,” or “62,000 dollars worth of time donated.”

Event Highlights: Add ohotos and description of the fundraisers thrown, programs given, trade shows attended, schools visited, or races run. Any group photos with your charity’s t-shirt or logo prominently displayed are effective ways to communicate involvement and support in your community

Volunteer of the Year: Choose a volunteer to honor. Include a photo and bio, including why they chose your organization when offering their volunteer services. Volunteers love to see their names and photos, and to know they are appreciated. Plus, showing them a little love will help you recruit more volunteers.

Board Members: Introduce all the members of your board, especially new members. Be sure to mention any board members who left or rotated off in 2009, and thank them for their service.

Goals for 2010: Let your supporters and community know what you plan to accomplish next year. Then at the end of 2010, you’ll know exactly what goals were met, and where you need to keep working.

Lives We’ve Impacted: Make a personal connection with your organization’s work by telling clients’ real stories. Include a photo if privacy is not an issue. Telling stories is the best way to make your organization’s mission resonate with your supporters and community.

Marketing communications are a vital link to your supporters, volunteers, and community. Keep yours consistent and interesting, and you will see a return for your efforts!

Sponsored running events can be a great way to raise funds for your non profit organization. Runners and walkers are a close-knit group in most communities, and enjoy entering 5K, 10K, 15K, half marathon, and marathon races for charity. In return for their entrance fee, participants get a chance to post a good race time, reach a personal goal, and receive a goodie bag, a shirt, and free food. Your non profit organization receives free publicity, increased exposure, and a portion of the entrance fees!

Your first step should be to form a race committee. Dedicated volunteers who are committed to putting in the time necessary to pull off a race are a necessity. Plan on at least six months for your volunteers to plan the race.

Next, talk to a local running or sporting goods store. You may find that they sponsor or help produce a number of charity runs, and have great experience to share.

Establish a budget. There will be plenty of out-of-pocket expenses, from fencing to timing chips, numbered bibs to advertising. Entrance and liability waiver forms will need to be printed, and you’ll need insurance, too.

Set up plenty of spreadsheets and checklists—you’ll need them!

Solicit sponsors. You’ll want to approach local businesses to give goods, services, or cash in return for publicity. Bakeries can donate bread, muffins, or bagels for runners. If asked, many grocery stores will donate fruit or water. Graphic designers might offer poster and ad layout services. Sign companies can give banners for the start/finish line, as well as directional signs for runners. Retailers can offer gift certificates for raffle prizes or goodie bags.

You’ll need loads of volunteers; from pre-race publicity, distributing flyers, and charting the course, to race-day check-in, logistics, handling runners, putting out food, staffing water and first aid stations, traffic flaggers, and an emcee for announcements. Solicit volunteers early and often!

Get the word out! Face-to-face networking at Rotary meetings and Chamber of Commerce events, along with social networking on Facebook and Twitter, blogging, and press releases are all going to be necessary. Get ready to start talking about your non profit fundraising race, stay within your budget and on schedule, and cross your fingers for fair weather on race day!

Nonprofit organizations (NPOs) dependent on federal and state funding to successfully serve their clients and community often have their hands full dealing with extensive laws and regulations.

One area frequently mandated by state and federal governments is background screening. If your organization provides day care or child care services, or in the course of providing services brings employees or volunteers into contact with minors or vulnerable adults, you may be required to perform background checks on all employees and volunteers.

Programs that use federal funds or are under federal contracts are required to conduct criminal background checks on both employees and volunteers. Additionally, many states require all of an organization’s employees and volunteers to undergo background criminal checks if any state funds are used by the organization.

To implement background screening, you must notify the potential volunteer that it will be performed. If your organization is subject to mandated screening, and does not already have a formal application procedure, you should implement one immediately. Have the potential volunteer give written consent by way of a signature on a notification page, ideally separate from the application.

Be sure to document everything! Each interaction with a potential volunteer, along with copies of background checks, credit checks, or criminal background checks, must be filed securely and preserved. You never know when you might need to prove that you took the proper steps to protect your clients and community members in your volunteer recruitment and placement efforts.

It might seem that volunteers are just like free employees. Volunteers don’t get paid, they don’t get health insurance, and you don’t pay taxes or workers compensation for volunteers. They don’t cost your nonprofit organization anything because they’re not on the payroll, right?

Well, not completely right. True, volunteers are unpaid. But good volunteer management means acknowledging that volunteers are not completely free to your organization—so treat them accordingly.

Volunteers are an investment: Recognize that recruiting, screening, training, and retaining volunteers takes time and resources.

Volunteers are an asset: Your volunteers save your organization’s needed funds by performing work you would otherwise be obligated to pay for.

Volunteers are needed elsewhere. If your volunteers feel underused or underappreciated, there are plenty of organizations they can give their time and talent to.

Volunteers must be supervised. Your organization may need to designate a full- or part-time employee to just this area—incurring all the costs of salary and benefits, recruiting, screening, hiring and training that person.

Volunteers must be appreciated. Showing thanks can take many forms: small gifts, plaques or certificates, free tickets to events, or even free meals. There are costs associated with all of these items.

Volunteers incur expenses, too. Travel, parking, auto reimbursement and other expenses must be taken into consideration when looking at overall volunteer costs.

So don’t make the mistake of seeing volunteers as having zero impact on your bottom line. They are immensely valuable assets that do cost your nonprofit organization time and money. Treat them right, and your investment will be repaid many times over!