For many non profit organizations, volunteer retention is a major challenge. Professional volunteer managers know that every volunteer needs something different from their volunteer experience.

Here are six ways to enhance the experience for your volunteers, and help them stick around as long as you need them:

1. Give the big picture: While the day-to-day tasks are important (someone needs to update the donor database), keep the focus on the long-term. The seemingly unimportant contributions made by volunteers allow the bigger work of the organization to be go on—so make sure they know what that is.
2. Be open: Share the challenges, both operational and financial, with trusted volunteers. If things are tough, let them know—they may be more inclined to stick around and help the organization through.
3. Move them around: Help volunteers develop new skills, if they’re interested in the opportunity to do so. Don’t think that just because Marcy seems happy greeting visitors at the front desk that she wouldn’t enjoy learning more about how to lay out the newsletter. Ask your volunteers about the skills they would like to develop.
4. Treat them fairly: Volunteers usually know when they’re being treated unfairly. And even if they’re not, they may feel it anyway. Avoid problems by being creative about finding ways to treat all of your volunteers fairly. Spread out the workload. Show your appreciation evenly. Don’t play favorites.
5. Challenge them: Don’t expect the least from your volunteers. Expect their best effort. Keep them challenged, and they will feel valued and engaged. If you can, offer training to volunteers to help them excel in their positions.
6. Respect their time: Volunteers need balance, too. If you have volunteers who are putting in too much time with your organization, gently let them know they need to take some time off. Burned-out volunteers might soon be ex-volunteers.

You have a great group of volunteers whom you depend on to help you efficiently run your non profit organization. They’re productive and happy, and all seems to be going well with all of your volunteers—right?

Maybe not. Volunteer dissatisfaction is not uncommon. But it can be a temporary condition and it is definitely a fixable one. The trouble is, before you have a chance to fix it, the affected person or persons have often moved on to better opportunities.

Here are three causes of volunteer dissatisfaction that can be easily remedied, with a little effort.

Problem 1:
Feeling anonymous: Everyone wants to feel valued, whether they are paid employees, volunteers, friends or partners. New relationships tend to be bright, shiny and happy—until the shine wears off and they become routine. When volunteers start to feel anonymous or you show little interest in them as people, they begin to feel dissatisfied.

Solution:
With long-term volunteers, showing interest in them, asking about their families and careers, their hobbies and goals, should continue long after they join you. Get in the habit of asking a personal (but not too personal!) question of one volunteer each day.

Problem 2:
Feeling useless: Volunteers don’t have to show up for work. When they do, they need to feel useful. It’s a great feeling to know that you’re making a difference—and that’s why most people volunteer. When volunteers feel their efforts are wasted, or that they’re having no impact at all, dissatisfaction sets in.

Solution: Find ways to illustrate to volunteers how they are making a difference. This could include sharing data and statistics, or simply telling success stories of how their efforts are helping others in the community.

Problem 3:
Feeling confused: Volunteers need feedback, just as paid employees do. They don’t always know for sure if they are contributing or performing their duties successfully.

Solution:
That’s why volunteer evaluations are just as important as employee evaluations. And should be performed regularly.

Keeping your eyes and ears open to volunteer dissatisfaction can prevent unhappy volunteers and help you retain them longer!

Every non profit organization (NPO) needs a volunteer strategy. Whether it’s for recruiting board members or office helpers, a plan is essential to finding, retaining, and training volunteers. And, it can make the volunteer manager or executive director’s job much easier!

Why should NPOs have a volunteer strategy?

Volunteer strategies allow volunteer programs to run more smoothly. Planning is the first step to any successful endeavor. If your NPO is embarking on a volunteer program without a plan, it could fail, putting the entire organization further behind on its goals.

• They make recruiting volunteers much easier. A volunteer strategy should identify the best-fit volunteers for the organization, including demographic information (age, gender, occupation, residence, etc.), level of involvement and needed skills. Once the various groups of potential volunteers are identified, it is much easier to find them, reach them, and recruit them.
• To help focus orientation and training efforts: A well-trained volunteer is a better volunteer. Defining roles, supplying job descriptions, and identifying staff or volunteer trainers is essential to properly orienting and training volunteers. How can training be accomplished correctly—and replicated—without planning?
• To keep volunteers engaged and help avoid burnout. Another important aspect to volunteer strategy is retention. It’s usually not a good idea to recruit volunteers and then ignore them. Keeping them interested in the mission of the NPO, demonstrating appreciation, and soliciting their feedback are all vital pieces to the retention puzzle. And there are many more—which should be explored when creating a volunteer strategy.
• To enable NPOs to develop leaders out of volunteers. If an NPO’s executive or volunteer director is not focused on the volunteer strategy, there is a huge potential for loss, both in the simple numbers of volunteers (who are not being successfully retained) and in the loss of potential leadership. When a strategy has been established, everyone is more focused. Seeing the leadership qualities in volunteers becomes an everyday thing. And those who could help take the NPO closer to its goals will not fall by the wayside, unnoticed and underappreciated.

Every businessperson knows the importance of planning for the future and strategizing on how to get there. The non profit sector can take this page out of the business playbook and use it to successfully run volunteer programs!

Our previous volunteer retention post touched on an important aspect of keeping volunteers happy and productive—give them recognition and appreciation more often.

If you’re like many volunteer managers, you are always searching for creative—and inexpensive—new ways to recognize your volunteers. Whether you’re tiring of the standard “thank-you” banquet, or you just need some quick and easy ways to demonstrate your appreciation, here are several ideas that might just work for you!

Go beyond doughnuts: Sure, picking up doughnuts or bagels on your way into the office is pretty easy—and it’s always welcomed by staff and volunteers, right? Well, considering how many of them could be on gluten-free, sugar-free or weight-loss diets, maybe not. As an alternative, try stopping by your grocery store’s salad bar, and create a nice platter of fresh fruit and vegetables. Most everyone loves strawberries in spring and melon in summer, and it’s a healthy, sweet treat that won’t break anyone’s dietary restrictions. And they’ll know you appreciate them, too!

Give a book: As an alternative to plaques, why not give a gift that will be used and enjoyed, rather than gathering dust? A book that mirrors your nonprofit organization’s mission, interest, or purpose will bring even more meaning. Here are a few suggestions:

• Historical organizations:   America’s Historic Places
• Animal Welfare:    The Art of Racing in the Rain
• Social Services:    The Women of Hull House
• Volunteering in general:    Chicken Soup for the Volunteer’s Soul
• Education:    Three Cups of Tea

Keep it Relaxed: Instead of a formal affair at an expensive venue, throw a casual volunteer thank-you party at your house—or one of your board member’s homes. Fire up the Bar-b-Que, order a simple meal from a wonderful caterer, or prepare some homemade soups and breads. If you have a specialty dish you can prepare, even better—the personal touch and effort will not go unnoticed by your volunteers. Just give everyone the opportunity to relax and socialize in an informal setting.

Who needs sun? Bring a day of sunshine to the office in the middle of winter. Party stores usually stock beach-theme favors, so pick up a bunch of sand pails and fill them with goodies. Inexpensive sunglasses, bottles of bubbles, Frisbees, and water squirters, plus an ice cream sundae bar are sure to bring out the kid in all your volunteers.

And in addition to these great ideas, here’s another—and it’s the most effective, least expensive one: be sure to say “thank you” often and loudly to each and every volunteer.

Most volunteer managers want good volunteers to stick around. But sometimes, life prevents volunteers from continuing their work with your nonprofit organization. Others move away. And then there are those volunteers who prefer to help for short-term projects at different times throughout the year. But for those willing and able to volunteer long-term, how do you retain them?

Volunteer retention starts with great communication—and that starts with the recruitment process. When both sides are clear from the beginning what the needs are, what the position entails, and what time commitment is needed, you’re more likely to retain the volunteer. There should be no questions about duties or hours needed. If your volunteer leaves because you indicated a maximum commitment of 2 hours a day and they cannot complete their tasks in that amount of time, you have a problem with process or communication—not retention.

During the interview process, repeat the job description for the available volunteer position. Assess their skills to ensure the volunteer is right for the job. Placing volunteers in positions that match their interests and abilities is an important step in retention.

Set aside sufficient time for orientation. Welcoming new volunteers and integrating them into the organization’s mission and culture is vital to a smooth transition. Show new volunteers where everything they need is located, and be sure to introduce them to all other volunteers and staff they’ll be working with. Let them know who to turn to when they have questions or problems.

Thorough training is important. Depending on the volunteer and the job they’re matched to, they may need little training, or extensive training. Try different techniques to see which are most successful for each volunteer—everyone learns differently. Ask for input and feedback to ensure you’re giving the volunteer the training they need, and that they are comfortable with their tasks.

Check in often. Informal chats as well as formal evaluations are a good mix. Especially in the beginning, ask new volunteers how they are doing, if they feel they’re succeeding at their tasks, and what help you can provide. Semi-annual evaluations will allow you and the volunteer time to review expectations, performance, and satisfaction. Provide constructive feedback and ask how you can better support their efforts.

Provide variety. Don’t expect a volunteer to enjoy the same tasks for a long period of time. Some folks like variety, so don’t forget to ask your volunteers if they are happy with their job or if they’d like to try new tasks.

Give recognition and express appreciation. You’d be surprise how many volunteers say they left a nonprofit organization because they didn’t feel appreciated! Tell your volunteers how much you need and appreciate their efforts. It will go a long way to volunteer retention.