Posts Tagged ‘REI’

Featured Corporate Volunteer Program: REI

Friday, November 19th, 2010

screening volunteers, background checkREI is the nation’s largest consumer cooperative. What began with 23 mountain climbing buddies has become three million members strong. REI specializes in outfitting consumers with everything they need to enjoy the outdoors, selling gear and accessories for camping, climbing, biking, skiing—and much, much more.

Since its founding in 1976 REI has given nearly $29 million to nonprofit organizations. The cooperative’s annual giving budget is about three percent of its operating profits.

REI can also brag it’s been on Fortune Magazine’s list of “100 Best Companies to Work For” every year since they began it in 1998. One reason people like to work for REI could be the cooperative’s commitment to stewardship, both social and environmental.

Here are a few ways REI employees give back through volunteerism:

  • Employees identify local programs that need help and that can qualify for over $1 million in grants. REI’s grants program is focused on communities where the co-op is located, where the employees live and where they volunteer.
  • In 2008, that support tallied up to $3.7 million, and over 250,000 individuals donating over 2 million hours of volunteer service.
  • REI employees volunteer thousands of hours each year in service projects to increase accessibility to public parks, trails and waterways. In 2008, they groomed, improved and maintained 14,481 acres of land and 6,500 miles of trails.
  • In 2008, REI’s Charitable Action Campaign raised $1.25 million for nonprofit organizations around the world by matching every dollar (up to $1,000) donated by an employee to non profit. 1350 employees participated, donating $677,000 of their own funds to local, national and global organizations. REI’s contribution of $582,000 took the fund to a record high—even in a tough economic environment.
  • Perhaps the most unusual way REI gives back to the communities that surround its stores while creating future outdoorspeople is through programs that support recreation access and help kids become more active. REI’s Passport to Adventure Program strives to make it easier for children to experience nature and become more healthy for life. The program is growing, with nearly 24,000 kids participating by registering and picking up adventure journals at their local REI store—this is an increase of 71 percent over 2007. Kids can draw pictures, play games and write about hikes and bike rides that REI employees help them plan.

For REI employees, giving back to local nonprofit organizations, helping keep the outdoors accessible, and giving kids opportunities to be outside lines up perfectly with the co-op’s mission and values.