What Motivates Volunteers?
People come to volunteering for nonprofit organizations (NPOs) for as many reasons as there are individual personalities. People can be giving, or needy; altruistic or self-centered. Some volunteers prefer to help guide the organization as a director, while others are more suited to answering phones and greeting visitors.
No matter what they do, all volunteers are motivated by something to serve. That something can be tangible, like adding their service to a resume; or it can be intangible, like feeling good about helping others.
Knowing what motivates volunteers can help you better meet their expectations, making their experience better—and their willingness to continue more likely.
Some volunteers seek a sense of community involvement. Newcomers to a city or town often want to meet people and make friends. A good way to do so is to volunteer in their new community. Those who live alone might need to dispel loneliness and have other humans to interact with—and volunteering is a good way to accomplish both goals.
Volunteer managers can help them achieve their objectives by introducing them to staff or fellow volunteers who are like-minded, and by making them feel welcome and valued. A volunteer looking for connection who is subsequently ignored and left alone will not stick around for long!
The folks looking for an entry on their resume might not be as self-serving as they seem. Sure, they will gain from their volunteer experience if it looks good to a hiring manager; but isn’t everyone looking for something from their volunteer work? The contributions made by people looking to expand their skills or try out a career are just as valuable as those made by people who need nothing but a way to fill the hours from 10:00 to 2:00.
Retired professionals and tradespeople often volunteer to pass their wealth of accumulated knowledge on to the next generation. Appreciating their expertise and finding ways to make use of it can make them feel valued and useful.
Networkers or between-job people might find volunteering a great way to connect with new business contacts. Managing their needs with the needs of your NPO can make for a win-win situation; while the person is unemployed, they’re more likely to keep volunteering for someone who is looking out for their best interests.
The reasons for volunteering might look selfish or self-serving at first glance. But it’s okay to provide feelings of accomplishment, pride, or inclusion to volunteers in lieu of a paycheck. It’s human nature to want to receive when you give! Discovering your volunteers’ motivations will help you know them better, manage them better, and get more out of them!
Knowing what motivates volunteers can help you better meet their expectations, making their experience better—and their willingness to continue more likely.
Tags: Managing Volunteers, Motivating Volunteers, Volunteer Management